When we started this project, over a year ago, we had one singular focus: “What can we do to help visitors self-educate and make informed purchase decisions with confidence?” With that in mind, we started by talking to customers over the phone and listening to their experiences, questions and even occasional confusion. Let’s face it – we are all new to matcha in the states.
We learned a lot by listening to you and took copious notes. All of our design choices, from site copy to imagery to navigation are based on your comments. On our new site, we’ve expanded the FAQ Section and added a pictorial Buyer’s Guide to explain the various grades and prices of our selection.
You will also find a picture-driven How To Prepare Matcha Page and curated selection of easy to make matcha recipes.
All of our premium matcha teas and signature gift sets are still here. And now all bulk matcha products include free shipping (Yay!). Subscriptions have been improved as well. You can now self manage your preferences and pause or cancel your service at any time (but we hope you won’t do that.)
The photos are all shot in super hi-rez for greater clarity, and the products are arranged to help you find exactly what you are looking for in as quick as time possible.
We are grateful for this opportunity to serve you and look forward to evolving together as we create the first generation of American matcha tea drinkers.